It’s not a secret that the pandemic has disproportionately affected women. Mental illness has ballooned over the past few years, domestic violence has increased (according to UN Women), and mothers have spent more time on childcare than fathers even when both parents work full-time.
In the beginning stages of the pandemic, many mothers of young and school-aged children elected to stay home — and some parents were forced to choose between holding a remote job and managing their children’s virtual schooling. As the world has transitioned into a post-pandemic culture, many women are still unemployed or unable to make enough money from home.
Why Starting a Business From Home May Be Your Best Move
Many women stay home with their kids and do not seek paid work while their children are young. Others wish they could go back to work, but do not have reliable, affordable childcare or the ability to work at a flexible remote job. Starting an online business can provide flexibility, challenge, and creativity for women who wish to generate income from home.
While it’s simple to set up a free business website and envision your goals for making money, it’s not as easy to sit down and detail all the logistics that need to go into your operation. Think about the following points as you start your home-based business.
Set Up Your Digital Accounts
You may be transitioning from a different field of work, or perhaps you haven’t worked for pay in a while. You’re likely aware that everybody — even businesses — now has a social media account. It’s not necessary to create an account on every platform, but you should strive to have at least one social media account as well as a website before your launch.
Create a Logo
What’s the first thing you think of when you envision your favorite coffee brand? How about your go-to brand of shoes? It’s probably the business’s logo or color scheme. A well-designed logo sets your business apart in your customers’ minds. Using an online logo maker is more cost-effective than paying for a designer and you’ll have many colors, fonts, and graphic options to choose from.
Choose a Business Structure
Options such as individual proprietorships, limited liability companies, and S-corps allow you to obtain pass-through taxation, self-employment deductions, and other tax perks. Avoid lawyer fees by filing online by yourself and ensure that you’ve covered all necessary state regulations before registering your business.
Consider Hiring Freelancers
Unless you’re working with a big chunk of start-up money, you probably aren’t hiring employees at this stage. You can hire freelancers to do tasks you can’t or don’t want to, including designing your website and digitally marketing your business. You can even hire a freelancer like Laura Wendy to write content for your site or blog. Effective marketing can greatly impact whether your products and services are seen by the right people.
Whether you choose to go back to the office, work from home, or put your time and energy into raising children, ensure that you’re working toward a goal. It’s easy to become exhausted and burnt out if you feel like you’re just surviving. If you wish to start a business in the future but can’t afford to do so right now, work on creating a sustainable business plan, building a website, and attracting future clients through social media.