It’s 2020, and Upwork clients have mastered enough of all the copy and pasted proposals. They are yearning for customized proposals that are up to solving their problems. High chances are that 6 out of 15 people submitting a job proposals have bids with general information. Below is an example of a generalized proposal;


 I am writing in response to your advertisement for an Article Writer. After carefully reviewing the experience requirements of the job description, I feel that I am a suitable match. I can write great articles that attract traffic.

 I can do blog posts, ghostwriting, landing page copy, newsletters, e-books, landing page content, and any of your other content marketing needs.

 Click the link below to view my portfolio and samples. . I feel that I can add professionalism and accuracy to your website. With extensive experience, I can complete a heavy workload and complete projects under minimal supervision and on time.

 If you feel there is a mutual interest, I would welcome the opportunity to meet with you to learn more about your website and how my qualifications would be a good fit.

 I look forward to hearing from you.

 Many Thanks,

 Laura Wendy

By the way, the above proposal is the first proposal that ever submitted in Upwork. It still gave me a job. But that was in 2019. I,m about to tell you why I won’t advise you to write such;

The proposal is too general. There’s nothing specific in it that’s so different in it that any writer can’t do. The fact that I’m in Upwork is enough for a client to know that I’m a writer, and I write articles on time. They most definitely also know that I have experience.

If I happened top be on panel with the below writer; what would make a client hire me over him/her?


 Great work at ***, *******, and ******.  I love your site. The design is amazing.

 I’m a top-notch SEO content writer. I’ve been creating compelling online content for two years. Below is my portfolio through my website.

 As you can see, I’m able to create valuable, informative, and exciting content. The aim is to boost your traffic, authority, and sales.

 I know all about on-page SEO. You don’t have to worry about someone who doesn’t understand how to use catchy titles, magnetic meta titles, mouthwatering meta descriptions, and authority links, among others.

 I also have experience with WordPress, as I have my own blog too.

 I look forward to hearing from you.

 Many thanks,

 Laura Wendy.

Dear reader, the second proposal has started by complimenting the client’s website. That could only mean that they’ve genuinely taken time to check out the client’s site.  The writer has a professional, writer’s website attached, unlike the first, which had a free site.

(When I started writing, I didn’t have this website. I couldn’t afford it, so I opted for a free one).

The writer also has vast experience in SEO.

The second proposal was still mine when I was months in the writing industry. Very few minutes after sending the proposal, the clients funded the escrow and sent me an offer. The contract began immediately, and I got added to his staff in india, via skype.

This was one of the most memorable experiences throughout my freelance writing career.

I want you to understand that proposal well, so I’ll attached the client’s job posting below;

Hi,  I have three websites and need content for Off Page and Website Blog.




 I need Rich and Creative Content for Each Site and 1 New seller each month. Total of 13 tasks each month.  

 Our Product is for Fintech, Banks, Travel, Security, Airlines.

 We need something outstanding and experienced guys who can suggest on Title and Content.

 Keywords: Passport & ID Scan, Face Match, User Authentication, KYC, User On-Boarding.

 A long term contract.

Whenever a client goes into details to let you understand what they really want, ensure you also go deep, and let them know what they will gain by hiring you.

In short, ensure the following before submitting your proposal;

  1. Start Your Proposal with A Decompression Zone

They are used to seeing requests that start with, “I hereby write…..” . Something different will draw their attention.

  1. Avoid the Hybrid Proposals

If you’re one of those people that have one proposal that they edit and send to all your clients- you are killing your writing career. Please do better.

  1. Offer a Helpful Suggestion

Stand out by delivering value. Be generous in your proposal. Offer anything for free. It could be suggesting titles for them, or offering to help them post the blogs on their website, etc. Let them feel the difference between working with you and the other potential writer.

  1. Show an Example Of Similar Work

This is why I advise my students to have a blog. A blog helps you write several articles in different niches. This way, you’ll have at least three items related to almost all the common niches such as tech, health, weight loss, etc.

Clients have a lot of choices, and especially in Upwork, there is excessive competition. How about you become their hero and make the hiring process more manageable? This is how – show them examples of your previous work in their niche.

  1. This Is 2020; Everyone’s Patience Left the Room

Imagine someone using a hundred words to explain something that could’ve been said in 10 word. Lead buried! Given that this is a writing industry, a client would guess that that’s how you write articles with fluff. This is the worst way to lose a client as a writer.

  1. Use Your Client’s Name

If at all, a client revealed their name on the job description, use it. You can start your proposal with “Hello Clinton…” It makes them a bit more comfortable with you. Always remember that they are human. They can get attached too.

I love using my client’s name, even while chatting them a`nd giving reviews at the end of the contract.

The above simple tips could change your Upwork game and get you that client you’ve been longing for. Don’t read and leave it at that. Take action.

If you’d love to learn more about freelance writing, enroll in my course . I’ll be thrilled to train you.

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