Tips to Make Money with Your Blog in Kenya

Everyone wants – and needs -to make money. So you started a blog since you’ve heard it’s an easy way to make cash, but you’re not quite sure how to actually make money doing it. Or maybe you already have a blog and you’re exploring ways to monetize it.

No matter which group you’re in, making money with a blog – whether it’s a hobby blog or a business blog –is possible. It’s not a get rich quick ordeal, but if you do it right, you could make enough to support your family and more. Let’s dive in and see how you can make a profit with your blog.

Build Your Credibility

Blogging to build credibility can lead to many money-making opportunities. For instance, let us say you start a blog in the finance industry. People start reading your content, and your blog becomes very popular. You are now a recognized figure in the finance industry.

Once you have that authority, people might approach you to co-author a book on debt management, or you could charge to speak at conferences or to run employee financial training days.

This certainly isn’t a direct form of making money blogging, but it has worked for many well-known bloggers, and it can work for you, too. 

Sell Digital Products

If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like e-books, articles, courses, etc. just remember that if you are going to choose one of these avenues that you make it relevant and useful to your readers. A lot of bloggers make the mistake of assuming they are developing a product their readers need; listen to your readers first, and then create a digital product that will meet their needs.

Monetize with CPC or CPM Ads

One of the most common ways bloggers make money is through placing ads on their sites. There are two popular types of ads:

  • CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
  • CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.

Sell Private Ads

Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ads on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your ad rates.

Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.

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