Simple words always beat big words. Even the most educated people do not resent simple words. Simple words are the only words the majority of people understand.
While writing an article, you should focus on lucidly telling your story, while maintaining the richness of your subject, rather than using complex words.
If you’re among the people that think writing big words appears more legit and impress readers – it’s time to change your thought. That’s not true. They instead annoy and distract your readers.
Using simple words to write your article doesn’t sum up to writing a boring article. By the end of this article, you’ll be ready to write an interesting article using just simple words.
Below are enough reasons to replace those complex words with simple, familiar, and frequently used ones.
1. Context matters
But first, there are specific fields where using technical jargon or big words is allowed. For instance, academic, legal, tech, and medical fields amongst others.And even at that, unless you’re very sure that at least 95% of your audience will understand you, do not use technical words in your articles.
2. The Purpose of Your Article
You write an article with a purpose to effortlessly communicate with your readers. And anything that gets in the way of that should be simplified. Readers want content they can read quickly, easily understand, remember, and also understand without severally checking the meanings. That way they read the article to the end, as well as engage within it.
3. Most Readers Will Skip Your Website
Asides from using simple language, you need to structure your paragraphs and sentences correctly. Organize your content for clarity when reading. Readers prefer short, and precise sentences, to these long a** sentences that never allow you to breathe.
Three to four lines are enough in every paragraph. Anything above that becomes so congested
If you’re going to do well with short sentences, then avoid shallow explanations within your articles. In fact, any word or sentence that the article can do without, and still retain its meaning – should go. Pass the knowledge using the minimum words possible. It’s so attractive!
4. Is it Your Originality?
Perhaps you think writing big words will make experts in the industry respect you (assuming you’re a beginner). You will do anything to talk on the same level as them. Unless your target audience is the experts in your fields, then drop that thought.
Are you sacrificing your originality for planting a certain thought in people’s minds?
The internet has got tons of information. One could easily select 5 topics on the same subject matter. However, a reader will stick to content that’s easy to understand. You can easily tell if you want to continue reading or not, within the first few sentences of an article
The Bottom Line
You will never be sure about who your reader is. Sometimes, it’s an eleven-year-old looking for information on first aid for their friend or parent, for instance. If you keep that in mind – the age, profession, and background of your reader are anonymous to you; then you’ll do better.